The cheapest way to do AEO is to fix three things in under two hours: add AI crawlers to your robots.txt, add FAQ schema to your top service page, and submit your sitemap to Bing Webmaster Tools. These three steps cost nothing and can produce first Perplexity citations within 30-60 days.
The free AEO checklist
Fix robots.txt
10 minutesFreeAdd GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Claude-SearchBot, Google-Extended, and bingbot — each with Allow: /. Visit yourdomain.com/robots.txt to check the current state.
Add FAQPage schema JSON-LD
30 minutesFreeAdd a FAQPage JSON-LD block to your top service page with 3-5 questions your clients actually ask. Use Google's Structured Data Testing Tool to validate it. This doubles the probability AI engines cite your content.
Set up Bing Webmaster Tools
10 minutesFreeGo to bing.com/webmasters, verify your site, and submit your sitemap. This directly improves ChatGPT citation rate since ChatGPT search runs on Bing's index.
Publish one question-based content page
2 hoursFreeCreate a page with a question as the H1 — "Do I need an accountant for my LLC in Texas?" — with the complete answer in the first two sentences. This is the content format AI engines extract citations from.
When should a small business hire an AEO agency?
The free checklist gets you started but has limits. It produces one piece of question-based content and fixes your technical baseline. Sustained citation growth across all engines requires:
- Ongoing question-based content production (4-8 pages per month)
- Community seeding on Reddit and Quora to build third-party signals
- Monthly citation monitoring across ChatGPT, Perplexity, and Google AI Overviews
- Perplexity Pages creation and LinkedIn content for authority signals
- Bing optimization and entity consistency audits
AffordableAEO handles all of this starting at $797/month — significantly less than most AEO agencies which charge $5,000-$15,000/month. Both our plans are month-to-month with no contracts.
Frequently asked questions
Can a small business do AEO without technical knowledge?
Yes. The three free steps — updating robots.txt, adding FAQ schema JSON-LD, and setting up Bing Webmaster Tools — require no coding knowledge. Each has step-by-step guides and free tools. Total time: under two hours.
How much do AEO agencies typically charge?
Most AEO agencies charge $5,000 to $15,000 per month and only serve enterprise brands. AffordableAEO was built specifically for small professional service firms — we charge $497 for a full audit and $797-$1,497/month for ongoing work, all month-to-month.
AffordableAEO was built specifically for small professional firms
If you want to go beyond the free checklist — ongoing content production, Reddit seeding, monthly citation monitoring — our retainers start at $797/month, month-to-month, no contracts.
See Packages at AffordableAEO.co